Christoffer Torninger

Measurement Architect, Avinian

Christoffer builds and defends the measurement layer underneath paid media for established e-commerce brands. His work focuses on server-side collection, consent-aware event design, and proving that what a platform receives matches what actually happened in the store.

Server-side GTM, Shopify checkout instrumentation, Meta CAPI and GA4 validation

LinkedIn

Articles

Shopify

Shopify’s August 26, 2026 deadline: what non-Plus stores need to verify

On 26 August 2026, Shopify will auto-upgrade remaining non-Plus Thank You and Order Status pages, and legacy ScriptTags on those pages will stop working. Existing tracking and customisations need to be identified, replaced and verified before the change.

Christoffer Torninger

9 min read

Shopify

Shopify’s August 26, 2026 deadline: what non-Plus stores need to verify

On 26 August 2026, Shopify will auto-upgrade remaining non-Plus Thank You and Order Status pages, and legacy ScriptTags on those pages will stop working. Existing tracking and customisations need to be identified, replaced and verified before the change.

Christoffer Torninger

9 min read

Diagnostics

How to validate Meta Pixel and Conversions API deduplication

Deduplication either works or it does not, and Events Manager will not tell you plainly which one is true unless you know where to look.

Christoffer Torninger

10 min read

Diagnostics

How to validate Meta Pixel and Conversions API deduplication

Deduplication either works or it does not, and Events Manager will not tell you plainly which one is true unless you know where to look.

Christoffer Torninger

10 min read

Server-Side

What server-side GTM actually costs in 2026: managed host vs. client-owned GCP

Managed hosting looks more expensive per month and is usually cheaper in total; the crossover point is request volume, not preference.

Christoffer Torninger

11 min read

Server-Side

What server-side GTM actually costs in 2026: managed host vs. client-owned GCP

Managed hosting looks more expensive per month and is usually cheaper in total; the crossover point is request volume, not preference.

Christoffer Torninger

11 min read